‘Mircha’ rice of Bihar’s West Champaran has been awarded the GI tag. The size and shape of the grain appear like that of black pepper, hence it is known as Mircha or Marcha Rice. The grains and flakes of this rice have a unique aroma that makes it different. This rice is famous for its aroma, palatability and its aromatic chura (rice flakes) making qualities. The cooked rice is fluffy, non sticky, sweet and easily digestible with a popcorn-like aroma. An application for GI tag was submitted on behalf of Marcha Dhan Utpadak Pragatisheel Samuh, a registered organization of paddy cultivators.
The Journal of GI Registry said it has accepted the application seeking the GI tag for the rice.
A GI is a sign used on products that have a specific geographical origin and possess qualities or a reputation that are due to that origin.
It (the rice) is also known as Mircha, Marchaiya, Marichaetc locally. Plants, grains and flakes have a unique aroma that makes it different," said the journal.
Expressing happiness over the development, Bihar agriculture minister told PTI: "This will further boost the production of Marcha Rice. It will also help farmers, engaged in the cultivation of Marcha rice, get a decent price for their produce".
The major growing areas of Marcha rice include Mainatand, Gaunaha, Narkatiyaganj, Ramnagar and Chanpatiya blocks of West Champaran district.
