Every year, May 4th is celebrated as the Star Wars Day by the millions of fans of the franchise.
Star Wars Day is an informal commemorative day observed annually on May 4 to celebrate the Star Wars media franchise created by founder and former chairman and CEO of Lucasfilm, George Lucas.
The date originated from the pun "May the Fourth be with you", a variant of the popular Star Wars catchphrase "May the Force be with you".
The first recorded reference of the phrase being used was on May 4, 1979, the day after Margaret Thatcher was elected as Prime Minister of the United Kingdom. Her political party, the Conservatives, placed a congratulatory advertisement in the London Evening News saying "May the Fourth Be with You, Maggie. Congratulations."
Since 2013, The Walt Disney Company has officially observed the holiday with several Star Wars events and festivities at Disneyland and Walt Disney World. Disney had purchased Lucasfilm, including the rights to Star Wars, in late 2012.
Additionally, the release date of the original Star Wars movie on May 25, 1977 is also celebrated as Geek Pride Day.