Go Goa Gone, a 2013 Bollywood film, was a surprising addition to the Indian film industry. It was India's first-ever "ZomCom," a mix of a zombie apocalypse and a comedy film. With a promising concept, the film garnered a lot of attention before its release, but it failed to meet the expectations of the audience and critics alike. As the film completes 10 years of its release, let's take a closer look at what went wrong with this zombie comedy flick.

The film follows the story of three friends - Luv (Vir Das), Hardik (Kunal Khemu), and Bunny (Anand Tiwari), who decide to attend a rave party in Goa, which eventually turns into a zombie apocalypse. The movie had an interesting concept, and the trailers had created quite a buzz before its release. But the film failed to deliver on several fronts.

Firstly, the film's direction was flawed. The movie had a convoluted plot, and the director failed to keep the audience engaged throughout the film. While the initial half was engaging, the second half dragged on and was quite predictable.

Secondly, the characters lacked depth and failed to leave an impact on the audience. Saif Ali Khan, who played the role of a Russian mafia lord Boris, was one of the few highlights of the film. However, the other characters were poorly written and lacked substance, which made it difficult for the audience to empathise with them.

Thirdly, the film's attempt at comedy was a hit and miss. While there were a few moments that genuinely made the audience laugh, most of the jokes fell flat. The humour was also juvenile, which failed to appeal to the wider audience.

Despite its flaws, the film did receive some positive reviews for its unique concept and Saif Ali Khan's performance among other actors. However, the overall reaction to the film was lukewarm, and it failed to make a significant impact at the box office.

The film's lack of success can be attributed to various factors. Firstly, the Indian audience was not familiar with the zombie genre, which made it difficult for them to relate to the film. Secondly, the film's marketing was misleading, and the audience was expecting a typical Bollywood masala film. However, the film was a departure from the usual formula, which didn't sit well with the audience.

In conclusion, Go Goa Gone was a film that had a lot of potential but failed to deliver on its promises. While it was India's first-ever zombie comedy, it failed to resonate with the audience due to its flawed direction, lack of character depth, and hit-and-miss comedy. However, the film did pave the way for future filmmakers to explore the zombie genre in India, and it remains a cult classic for fans of the genre.