Twitter removed the legacy blue tick from verified accounts yesterday. This comes months after the company's CEO Elon Musk announced the date to press users to sign up for Twitter Blue, its paid subscription service. Due to the recent development, many celebrities and noted personalities across various domains lost their coveted verification check mark. With the launch of Twitter Blue, only users who are subscribed to it will be able to have a blue checkmark in front of their names along with access to some brand-new features. However, basketball star LeBron James and author Stephen King still retained their checkmarks despite publicly announcing that they would not sign up for the service. It was later informed by the CEO of the company that he is "personally paying" for the Twitter Blue subscriptions of some celebrities to keep their checkmark.
This came to light after American author Stephen King took to the microblogging website and said, "My Twitter account says I've subscribed to Twitter Blue. I haven't. My Twitter account says I've given a phone number. I haven't." Replying to the same, Mr Musk said, "You're welcome namaste" along with a folding hand emoji.
In a separate tweet, Mr Musk informed, "I'm paying for a few personally." Later, he tweeted, "Just Shatner, LeBron and King," referring to Star Trek star William Shatner, who had last month complained about being forced to pay to keep his blue checkmark.
Former US President Donald Trump, Microsoft Co-Founder Bill Gates and reality TV star Kim Kardashian were among those who lost their badges.
Shah Rukh Khan, Amitabh Bachchan, CM Yogi, Virat Kohli among others to lose their legacy blue tick
Several Indian celebrities including Shah Rukh Khan, Amitabh Bachchan, Alia Bhatt, Akshay Kumar and politicians like CM Yogi Adityanath, Rahul Gandhi and Priyanka Gandhi and cricketers Virat Kohli and Rohit Sharma among others have also lost their verified blue ticks from their Twitter accounts.
The company introduced the blue check mark system in 2009 to help users identify that celebrities, politicians, companies and brands, news organisations and other accounts "of public interest" were genuine and not impostors or parody accounts. The company didn't previously charge for verification.
How Much It Will Cost Users To ‘Verify’ Now
Twitter Blue is currently available worldwide at $7 a month if they sign up via a Web browser. If you are using Twitter on iOS or Android, you will have to pay $11 via in-app payment.
In India, Twitter Blue is priced at Rs 900 per month on iOS and Android, and Rs 650 on the Web client. Twitter offers a discounted yearly plan of Rs 6,500, which boils down to around Rs 566 per month. Meanwhile, verified Twitter accounts are now showing this message: "this account is verified because they are subscribed to Twitter Blue and verified their phone number."
As part of the revamped Twitter Blue service, subscribing users will automatically get the much-coveted blue tick without having to go through an elaborate verification procedure.
Apart from keeping their blue checkmarks, Twitter Blue subscribers can also access handy perks such as prioritised ranking in conversations, half the number of advertisements, long-form tweets, bookmarking folders, custom navigation, editing tweets, undoing tweets, and more.
Musk had previously stated that the firm will eliminate all blue checks as it focuses on monetising its platform by charging users. Twitter Blue users will also see 50 per cent fewer advertisements in their home timelines, and companies and brands can apply for a gold checkmark.