Actor Jackie Shroff has filed a petition in the Delhi High Court seeking protection for his name, likeness, and using his nickname 'Bhidu' without authorisation. On Tuesday, May 14, Jackie initiated legal action against several entities for unauthorized use of his name, images, voice, and his moniker 'Bhidu'.

Jackie Shroff’s case is scheduled for a hearing on May 15, with the court possibly issuing an interim order following tomorrow's proceedings.

Representing Shroff, Advocate Pravin Anand informed the court that his images have been used in offensive memes, and his voice has also been misappropriated for similar purposes in certain cases.

In his plea before the High Court, the veteran actor has sought the protection of the names Jackie Shroff, Jackie, Jaggu Dada as well as Bhidu and said that his attributes cannot be used without his authorisation on any platform.

He also requested that the Department of Technology and the Ministry of Electronics and Information Technology (MEITY) be instructed to remove all links and websites that unlawfully violate his personality rights.

This is not the first time, a Bollywood actor has moved court to protect their personality rights. Last year, Anil Kapoor had also approached the court to protect his personality rights. The actor won the case in January this year. As a result of the victory, his name, voice, image, likeness, manner of speaking, gestures, and even the catchphrase 'jhakaas' are now protected.

Source: India Today