Has anyone ever contemplated the reason for everyone's sudden interest in fast fashion? What is fast fashion in reality? Why do we see this term coming up in the headlines so often now? There are a plethora of questions about fast fashion, and nobody has all the answers.
In an exclusive conversation with Jaano Junction, Shruti, a fashion designing student, revealed she wasn't familiar with fast fashion when she first heard the term. Despite her eagerness to learn and adapt with the trend, she could not further her interests in this as, upon digging deep, she discovered that fast fashion could potentially harm our planet.
Every year, tons of clothes go directly to waste. Our environment is also affected by the improper recycling of these clothes, which have been dug up in our soil for years. To save our soil and environment.
The fashion designing students at NIFT Patna have taken the initiative to start their first startup, 'Loot Le'. Anyone from anywhere in society can donate clothes to this initiative, which the students then turn beautiful and sell. These fabrics undergo washing by these students before being redesigned. The goal of this startup is to sell old clothes to those in need. Their tagline is "Besharam ho kar kharide kapde, kyun ki aap jis seat par baithe ho, waha koi aur bhi baitha hoga". It means that clothes should be neat and clean, it doesn't matter whether it is new or not.
Shruti told Jaano Junction, "It's important to be worried about the planet. Most students, parents, and a lower segment of society are among the customers of this clothing brand. The donated cloth is collected and those who don't want to donate are compensated by selling the dress.” They have sold around 10 thousand rupees of clothes in the past few days. These clothes have undergone the process of redesigning. Old clothes are harmful to the environment, as stated by fashion designing student Saumya Nand. "We've been researching this, and we've come to the conclusion that we can use these clothes again," says Saumya.
"According to our research, a typical middle-class individual can only wear clothing 10-11 times. However, they have the freedom to wear these clothes beyond that, particularly sarees, lehengas, gowns, and other articles of clothing," she further added.