Japan's largest cosmetics firm, Shiseido, has appointed Indian actress Tamannaah Bhatia as its first Indian ambassador. This collaboration represents a significant moment in the beauty and entertainment world, allowing Shiseido to connect with the diverse and dynamic Indian market.

Tamannaah expressed her excitement about the partnership, stating, "I am absolutely thrilled to be associated with Shiseido, a brand that has consistently set the standard for excellence in beauty for over a century. Shiseido's commitment to innovation, quality, and celebrating individuality resonates with me on a personal level. I believe that beauty is not just about external appearance, but also about feeling confident and empowered in your own skin." as quoted by various media reports.

This partnership adds to a series of notable collaborations for Tamannaah. She was recently announced as the brand ambassador for skincare brand Vanesa, endorsing a range of newly-launched skincare products. The collaboration aims to promote a clean lifestyle and reinvent beauty practices.

Tamannaah, who recently celebrated eighteen years in the film industry, reflected on her journey from her early roles as a "damsel in distress" to her more recent portrayals as a "badass bouncer" and "fearless investigator." She has had a successful year with major projects, including "Jee Karda," "Lust Stories 2," and her role in the Rajinikanth-starrer "Jailer," which broke several records at the box office.

She wrote a post on her social media Instagram account saying, "From teen dreams to adult realisations..from a damsel in distress and the girl next door to a badass bouncer and now a fearless investigator...what a ride it's been! 18 years on this journey to eternity with my first true love...acting,"